Everything you need for a ‘good hair day’ while supporting a good cause, ghd, the global leader in luxury stylewear, adds a precious gem to the range with the perfect styling set that also gives back, helping to raise awareness and funding for breast cancer research. The limited edition ghd gold series 1” professional styler in a rich pink metallic finish, features sparkling black plates, plus a matching ghd paddle brush with soft-touch finish to help detangle and smooth.
Kicking off the campaign, ghd Brand Ambassador and stylist to the stars, David Babaii used the Pink Diamond styler to create Gwyneth Paltrow’s signature sleek look seen during Friday’s Stand Up to Cancer celebrity telethon event, aired on all major networks including ABC, CBS, NBC, FOX, and more than two dozen cable channels.
“It was an honor to style Gwyneth’s hair for this event using the ghd Pink Diamond styler, knowing that it too gives back to the cause,” says Babaii. “With the focus on raising awareness and support, I wanted to keep Gwyneth’s look subtle, natural and beautiful. The Pink Diamond styler smoothed hair from root to rip to create her signature sleek style, while leaving a shiny, healthy finish.”
Like Gwyneth, you can look good and feel good knowing that 10% from every purchase of the ghd pink diamond set will go to Ridin’ To A Cure, benefiting the Rock River Cancer Research Foundation. A leading cancer research facility dedicated to finding a cure for breast cancer by funding innovative cancer research and improving treatments methods for cancer patients. In it’s 20th year, Ridin’ To A Cure has raised over $4.2 million dollars. The event took place on Saturday September 27, 2014 in Oconomowoc, Wisconsin.
The ghd Pink Diamond Styler features smooth, contoured floating plates, with a high-gloss finish that glide through hair for snag-free styling and an extra-shiny professional result, while the rounded barrel can easily create long-lasting curls, waves as well as the perfect straight “Gwyneth” inspired style. With a smooth outer body that stays cool to the touch and is lighter to handle, you’re assured a safe, swift and successful styling experience.
Additional Features Include:
• matching limited edition ghd paddle brush
• automatic shut-off if not used for 30 minutes
• universal voltage for optimum performance wherever you travel
• professional length 9’ swivel cord
• 2 year warranty for greater peace of mind
ghd pink diamond limited edition styler set will be priced at $199 (retail value $290) and available at ghdhair.com/us, select salons and premium retailers
Ridin’ To A Cure: http://www.ridintoacure.com/index.html
Rock River Cancer Research Foundation: http://rrcrf.org