In observation of Breast Cancer Awareness Month this October, Murad, Inc. has announced the launch of the limited-edition Hydrate for Hope set featuring Hydro-Dynamic® Ultimate Moisture and Hydro-Dynamic Ultimate Moisture for eyes to benefit City of Hope, one of the nation’s leading research, treatment and education centers for cancer and other life-threatening diseases.
The Hydrate for Hope set locks in optimal moisture levels for 8 hours* and includes one 1.7 ounce jar of Hydro-Dynamic Ultimate Moisture, an all-purpose moisturizer that soothes and infuses skin with long-lasting hydration along with one 0.12 ounce jar of Hydro-Dynamic Ultimate Moisture for eyes, a specially formulated eye moisturizer that firms and awakens the eye area. The set includes a pink polka-dot makeup bag and retails for $49.50 (a $79 value). Murad will donate 10% from the sale of each set sold to retailers to City of Hope’s breast and women’s cancers research, treatment and education programs.
“We are thrilled to be continuing our relationship with City of Hope for the second year in a row. City of Hope’s mission to treat the whole person mirrors perfectly with my practice of Inclusive Health, ultimately creating a healthier, happier population,” said Howard Murad, M.D., FAAD, Associate Clinical Professor of Medicine at UCLA and founder of Murad, Inc. “Over the years at my dermatology practice, I have personally seen cancer patients with dry, dehydrated skin as a side effect of their treatments. It was with this in mind that I chose the Hydro-Dynamic Ultimate Moisture duo for this set. And it is my hope that through this partnership Murad can help City of Hope come one step closer to cures for these horrible diseases.”
Murad will be running further promotions throughout their various channels to raise additional funds for City of Hope. A limited-time “Hydrate for Hope” facial will be offered at all Murad Inclusive Health Spa locations throughout the country with 10% of the sales going to City of Hope. Other planned promotions include sponsorship of an employee team for City of Hope’s Walk for Hope Los Angeles, various promotions throughout Murad’s social media channels and the option to make a donation at check-out on Murad.com and through Murad’s Customer Service line at 1-800-33-MURAD.
“One in three women will be diagnosed with cancer in her lifetime. City of Hope’s Women’s Cancers Program conducts innovative research to provide effective interventions for women with breast and gynecological cancers, and prevention of disease among women at risk,” said Joanne Mortimer, M.D., director of City of Hope’s Women’s Cancers Program. “We are grateful for the funding we have received through Murad’s Hydrate for Hope program. Murad’s generous support enables us to provide a continuum of care – from research to risk assessment, prevention, treatment, education and survivorship.”
About The Hydrate for Hope set:
WHAT IT IS: Murad’s limited-edition Hydrate for Hope set featuring Hydro-Dynamic® Ultimate Moisture and Hydro-Dynamic Ultimate Moisture for eyes is both a good deal and a good deed. Murad will donate 10% from the sale of each set sold to retailers to support women’s cancers programs at City of Hope*.
The Hydrate for Hope set, which comes with a pink and white cosmetic bag, includes Hydro-Dynamic Ultimate Moisture, Hydro-Dynamic Ultimate Moisture for eyes, featuring a luxurious blend of super-hydrating ingredients that quench skin and restore youthful resiliency and tone, making them the most opulent moisturizers ever to appear in the Murad line.
*While supplies last.
Hydro-Dynamic Ultimate Moisture:
• Locks in optimal moisture levels for 8 hours**
• Gentle enough for sensitive skin
• Quenches skin to create a more youthful, hydrated complexion
• Collagen Support Complex boosts resilience and plumps dehydrated skin
• Avocado, Sunflower and Olive Fruit Oils enhance skin’s ability to retain maximum levels of hydration
• Retinyl Palmitate and Shea Butter improve texture and tone while restoring natural smoothness and softness
Hydro-Dynamic Ultimate Moisture for eyes:
• Osmolyte technology helps maintain critical water balance for more youthful-looking skin
• A peptide blend, based on natural elastin, awakens eyes by improving skin firmness
• Collagen Support Complex and Hyaluronic Acid boost skin’s resilience and smoothes the appearance of fine lines
• Immediately hydrates to firm and awaken eye area
• Maintains optimal moisture levels for 8 hours**
**Individual results will vary. Study results on file.
Get your Murad Hydrate for Hope Set here: