Lierac In-Store Event/Gilda’s Club Initiative – October 23, 2009
WHO: 100,000 consumers will have the opportunity to visit Lierac Paris European Skincare Centers at 700 participating CVS/pharmacy and Longs Drugs.
WHAT: On, 2009, customers will be able to contribute to of NYC with every Lierac purchase. For each product bought, Lierac will donate $1 from its sale to the foundation. Gilda’s Club NYC provides free support to individuals living with cancer and their families. The organization has a unique philosophy that emphasizes interaction among its members, namely “community-building, , and shared experience.” Gilda’s Club also avoids discussing cancer using terms that carry a negative connotation. Instead, they seek to empower individuals through the use of their own “Gilda’s Club language.”
WHEN: Friday, October 23rd, 2009
WHERE: 700 participating CVS/pharmacy and Longs Drugs stores. For locations, contact or visit www.lierac-usa.com.