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L’Oréal Lightens Beyoncé Up Again: She’s Blond & Beautiful for Ferria Ad

L’Oréal Lightens Beyoncé Up Again: She’s Blond & Beautiful for Ferria Ad



The whitewashing (better know in the industry as photoshopping) of Beyoncé for L’Oréal last year had black and whites alike in an uproar.  Her skin was clearly lightened for and ad campaign, and it came back to bite L’Oréal in the butt.  I’m not so sure that the ad negatively affected the bottom line for L’Oréal, I am still addicted to L’Oréal mascara.  Then there was the whole racism verdict with them as well.

And here is the new commercial.  Love the hair.

And of course Bey is working it only the way she can—with “Naughty Girl” in the background no less.





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3 Responses to L’Oréal Lightens Beyoncé Up Again: She’s Blond & Beautiful for Ferria Ad

  1. Moshindancer77 May 23, 2011 at 11:35 pm

    Shes lightened in her new Run the World video too. Its ridiculous that they even think about changing a persons color.

  2. Air Duct Cleaning Boca Raton May 5, 2011 at 4:33 am

    It’s really a nice and helpful piece of information. I’m glad that you shared this helpful info with us. Please keep us informed like this. Thanks for sharing.

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