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L’Oreal Guilty of Racism

Everyone who knows me know that I am a L’Oreal mascara fool.  I buy L’Oreal Voumizing mascara by the truckload.  So of course I was very disappointed to read the headline that they were found guilty of racism.  I should have known when that whole skin lightening incident with Beyonce’ showed up in L’Oreal’s advertising. 

5 Blogs Before Lunch reported:


L’Oreal, the global cosmetics giant, has been found guilty by a French court of racial hiring discrimination.

The court found that in 2000, L’Oreal’s Garnier division recruited sales people for the Fructis Style haircare line based on skin color and cultural background.

From Brand Republic:

When the brief went out, one of the requisites was that staff should be “BBR”, an acronym for the colours of the French flag and widely used to signify someone who is white and of French descent. It also wanted the women sized between 8 and 12.

L’Oreal and personnel hiring firm Adecco, which handled the racist job hunt, has been fined $41,500 (£25,500) each and ordered to pay the same amount to anti-racist group SOS Racisme who brought the suit to the court’s attention.

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