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Headlines: Solange for Carol’s Daughter Transitioning 1-2-3 Kit (VIDEO)

Headlines: Solange for Carol’s Daughter Transitioning 1-2-3 Kit (VIDEO)




Transition From Relaxed To Natural—Beautifully with Carol’s Daughter’s New Groundbreaking  Carol’s Daughter Transitioning 1-2-3 Kit!

WHAT IS IT? The first haircare treatment kit to uniquely address the most concerning problems women face when transitioning from relaxed to natural hair: product build-up, scarred scalp and breakage at demarcation points.

WHAT’S THE STORY? For years women have been deciding to go natural, giving uptheir straight, relaxed hair for their natural texture. This cultural shift has been growing and building, leaving a new definition of beauty on the table—and she’s not the girl on the relaxer box anymore!  Despite the rapid decline of relaxer kit sales there is still no solution for women going through this incredibly stressful, frustrating and emotional time.  Transitioning isn’t just a process of changing your hair, it’s a transformation that affects the way you see yourself and the way others see you.  

Now women can not only understand the reasons this hair evolution is so difficult, but also have a clear, simple solution to remove all the guesswork and fear.

HOW DOES IT WORK? Transitioning hair has specific needs the new Carol’s Daughter Transitioning 1-2-3 Kit addresses:

WHAT’S THE RECIPE FOR THE PERFECT TRANSITION?

 BIOTIN: A vitamin necessary for cell growth that promotes healthy hair

 SOY PROTEIN: Deeply conditions and adds strength for fewer breaks while washing

 SUGARCANE: Gently exfoliates the scalp to let healthier skin breathe

 VERA FRUIT: Helps heal the scalp to create a better environment for hair to grow

 OLIVE OIL: Targets the most damaged parts of hair to strengthen and prevent breakage

 COCONUT: Instantly detangles hair while deeply moisturizing

 MURUMURU SEED OIL: Rich in oleic acid for supple, softer hair 

LOVE IT! WHERE DO I FIND IT? 

Carol’s Daughter Transitioning 1-2-3 Kit ($40) is available at Carol’s Daughter Stores, Carolsdaughter.com, Sephora, Macy’s, Dillard’s, Ricky’s, HSN and Regis Salons nationwide beginning June 2012.

I’VE GOT THE INGREDIENTS TO TRANSITION. NOW HOW DO I START?
Carol’s Daughter knows that transitioning isn’t easy—that’s why the brand has founded TransitioningMovement.com, a site dedicated to providing the resource and education that women need to embrace their natural hair. The definitive online source for transitioners everywhere, TransitioningMovement.com is founded on the ideas that every woman should celebrate her own unique beauty from root to toe. 
 
ABOUT CAROL’S DAUGHTER
Carol's Daughter is Lisa Price, a woman whose passion for fragrance led her into the kitchen to create "good for you" products, for her friends and family. Inspired by the delicious recipes and irresistible smells from her Nana's kitchen, Lisa's creations all began with a beautiful fragrance and the best ingredients.  Family and friends could not get enough of her homespun fragrance oils, body butters and hair pomades. Her dedicated following only grew as she took her formulas from the kitchen to the flea market to her first boutique in Fort Greene, Brooklyn. Today Carol's Daughter products can be found in Carol's Daughter retail stores and on carolsdaughter.com, at Sephora, Macy's, Dillard's, Regis, and on HSN. Carol’s Daughter continues to honor every woman’s individual beauty with universally effective formulas and the award-winning fragrance, My Life by Mary J. Blige. In 2011, Carol’s Daughter welcomed a new generation of Spokesbeauties who reflect the brand’s emphasis on a new beauty ideal, embracing all colors and textures of hair. Continuing  the legacy of current Spokesbeauties Mary J. Blige and Jada Pinkett Smith, Solange Knowles, Selita Ebanks and Cassie represent the latest chapter in the evolution of Carol’s Daughter.
 
Check out this video of Carol's Daughter Spokesbeauty Solange Knowles:

 






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