Joico’s International Creative Director, Damien Carney, is at it again with his wildly successful webisode series “Drab to Fab”! Joico Haircare launched the new series of hair styling webisodes featuring real women that are designed to solve many common hair woes.
Ever dreamed of having a front-row seat to the genius of a superstar stylist? It’s your lucky day! “Drab to Fab” puts you up close & personal with masterful cutting techniques, secret tricks for gorgeous styling, & makeovers that are guaranteed to knock you over! Each breezy, two-to-five minute webisode taps into Damien's considerable experience as a world-renowned stylist and educator.
“Drab to Fab” offers quick and efficient tips and tricks that salon professionals and consumers alike can use on themselves or their clients. Each webisode focuses on a different hair topic, and features everything from Damien’s favorite tips and tricks to step-by-step instructions for flawless, beautiful locks.
In the latest episode titled “Holiday Hair,” Damien focuses on fabulous hairstyles going from day to night. Here he showcases two great looks for the woman on the go that will not sell herself short on a great hairstyle. These looks are fun, flirty and easy- Damien shows you step by step how to achieve these styles at home or at the office!