Beyoncé’s House of Deréon and air brush makeup company Temptu have joined forces in creating limited edition temporary body art.
“With a Sixties-pinup-girl meets-futuristic-biker-chick theme, Beyoncé and I really wanted to give our Deréon Fall 2010 campaign a tough edginess. We decided to invite Temptu to help us create custom body art for her to model with our fashions. The resulting images were so strong that we realized consumers might want to re-create the tattoos themselves,” Tina Knowles, Déreon’s founder and creative director, told WWD.
The limited-edition temporary tattoos will be available this November in Deréon’s signature fleur icon, rock ‘n roll, jewelry, and spider designs. They are waterproof and created to last two to five days. The kits will range from basic to deluxe and will be sold for $16 to $34 at Sephora stores and online at sephora.com, temptu.com and dereon.com, while supplies last. A waiting list is already filling up at dereon.temptu.com.