On February 11, 2015, I had the pleasure of attending beautypress Spotlight Day Press Event, where I got the scoop on new and established beauty brands.
What is “beautypress”? “beautypress is a digital communication tool utilized by leading international and local brands to connect directly with beauty editors across the cosmetic markets in the US and Europe. For editors, beautypress offers a convenient way to research PR contact details for various brands, view and download product information including official press releases and images, a specialist expert directory, beauty industry event and launch calendar, and useful background information.
For companies, beautypress facilitate individual branded press rooms for the storage of press material as well as newswire services for targeted press release distribution. Based on our success in Europe, where we created our first portal back in 2000, we launched beautypress.com in the US in April 2009. beautypress USA is run by webportalis LLC, a North Carolina-based company that develops and manages media portals.” http://www.beautypress.com/info-website/who-we-are.html
Beauty Brands in attendance included:
All Beauty Water Camille Varlet, CEO & Founder, graciously provided samples of her three flavored beverages: Cucumber Aloe, Pomegranate Rose & Strawberry Acai – all yum!
BeautiWhite a skin whitening brand generally targeted to the Asian market.
Cureology providing healthy hair care products and solutions.
Grand Central Beauty a multi-efficient, S.M.A.R.T. skin care for your busy lifestyle.
Hair Max an established leader in hair growth, hair care and hair science.
My Amazing Hair Secrets providing a unique formula that reduces blow dry time by 50% and simplifying hair care and styling.
Nutrafol optimizing hair health for longer and thicker hair
Skin in Treatment soothing skin affected by chemotherapy and radiation treatments.
Pour le Monde Parfums the only certified 100% natural fine fragrance collection
Primp and Polish specializing in freehand painted gel nail art. I was able to get an express manicure, excellent finish!
Selfie sunless tanning and instant bronzing products designed for all skin types
Sen7 make your perfumes mobile.
This was a fantastic way to learn about beauty trends, products and services. Stay tuned for in depth reviews in future posts!