This year, Avalon Organics transitioned over 90 SKUs to meet the NSF/ANSI 305: Made With Organic Personal Care Products Standard – the new American National Standard.
Under this standard, all personal care products with "contains organic ingredients" claims (other than in ingredient lists) must contain a minimum organic content of 70 percent. Additionally, formulas can only use approved ingredients that have gone through a rigorous evaluation led by the NSF/ANSI 305 Standard committee, made up of scientists, university professors, industry experts and consumer advocates.
With this major transition, Avalon Organics improved their four best-selling skincare lines with innovative ingredients like kombucha and white tea. The new formulas and packaging will be available nationwide this month – just in time for Earth Day.