Rihanna and M.A.C have a serious love affair going on. The M.A.C Spring RiRi collection was a major major triumph for both the singer and the brand which lead to the announcement of a holiday collection with M.A.C.
M.A.C announced via Twitter today that Rihanna will be the next spokesperson for the brand’s Viva Glam lipstick campaign. The original face of Viva Glam in 1994, Ru Paul, has been followed by Mary J. Blige and Lil Kim, Nicki Minaj, Cyndi Lauper, Christina Aguilera, Missy Elliot and others.
With 100% of the proceeds from Viva Glam lipstick benefiting AIDS research, the M.A.C Aids Fund has raised over $250 million dollars to-date.