If you love anything Max Factor, the granddaddy of makeup, you better stock up. Apparently the line is not going to be sold any longer in the US at the beginning of of next year. The good news is that Max’s great-grandsons Dean and Davis have taken the makeup world by storm with their professional makeup line, Smashbox. BTW –love the new high def foundation by Smashbox.
According to The Cut (my favorite source of beauty and fashion gossip):
Bid Farewell to Max Factor
You won’t be able to find Max Factor at the drug store after this year. Procter & Gamble Co. announced it will discontinue distribution of the century-old brand in the United States in early 2010, due to small sales in an oversaturated American beauty market. Instead, P&G will turn its attention to building up Cover Girl domestically while continuing to sell Max Factor abroad, where it is reportedly a top-selling brand in twenty countries including big markets like Russia and the United Kingdom. Truly, we’ll miss seeing the products in drug stores like Duane Reade and Wal-Mart — they always had the brightest eye shadows for $3.99 — not that we used it, anyway.