10 million women may die of breast cancer within the next 25 years. This frightening statistic is the very reason why Aquage continues to partner with Komen for the Cure in the unrelenting fight to save millions of lives and to end breast cancer once and for all.
Aquage, known for its innovative salon haircare with healing sea botanicals, has pledged to raise a guaranteed minimum donation of $200,000 in 2010 for this empowering initiative of hope through the sales of the special edition Aquage Finishing Hair Spray and Styling Sets. Since 2008, Aquage has raised over $400,000 for Komen for the Cure, a significant amount that has contributed to the great strides in research, treatment and future medical discoveries in the effort to prevent and cure breast cancer.
A cause in-sync with Aquage’s dedication to women and the salon industry, partnering with Komen For The Cure was the perfect choice. The brand literally has the ability to “touch” thousands of women on a daily basis. “For most of us, becoming a hairdresser was a matter of choice not chance,” says Luis Alvarez, Vice President and Co-Founder of Aquage. “We are driven by a genuine desire to help others knowing that in turn our contribution becomes a powerful force in our own lives. Let’s join together and help make a difference in the fight against breast cancer.”
Through the sales of Aquage’s special edition breast cancer awareness products, 10% of each gift set or pink hairspray purchased will be donated to Susan G. Komen for the Cure®, with a projected donation of over $200,000 in 2010.
ABOUT THE PRODUCTS:
–FINISHNG HAIRSPRAY – An Aquage top seller, this fine mist, humidity resistant spray provides maximum hold and shine for long lasting style without stiffness or untouchable residue. $18.00 SRP
–STYLING SETS – Three dynamic duo sets designed to achieve unbelievably healthy, silky hair. Each features Silkening Oil Treatment, an Aquage bestseller that instantly hydrates and de-frizzes tresses which is paired with the appropriate finishing treatment for specific hair types. Choose from Beyond Shine for silky straight hair results, Defining Gel for silky soft defined strands and Hydrating Mist for silky frizz-free hair. $39.95 each, SRP. For product availability, please visit aquage.com for local participating salons.