KIM KARDASHIAN for women was launched by the designer house of KIM KARDASHIAN in 2010.
On May 10th, 2010, Kim invited her fans to submit designs for a new roller ball edition of her fragrance through her website.
Kim Kardashian Fans designed the rollerball to support breast cancer awareness. 10% of the sales of this product will be donated to support Young Survival Coalition.
The Young Survival Coalition was founded in 1998 by three young breast cancer survivors. It is an international organization dedicated to the critical issues unique to young women and breast cancer. YSC works with survivors, caregivers and the medical, research, advocacy and legislative communities to increase the quality and quantity of life for women diagnosed with breast cancer ages 40 and under.