Ask any makeup artist — a primer is a necessity for a flawless foundation application. Ask an esthetician, and you will find out that a primer will help “seal in” your skin care treatments for the day. A win-win. So, needless to say, I am a firm (no pun intended) believer in using a primer on a daily basis. Recently, I was sent CoverGirl + Olay Simply Ageless Serum Primer to try out, and I’m loving it. It’s a no brainer that it’s our Budget Beauty Tuesday pick of the week. Here are the details about CoverGirl + Olay Simply Ageless Serum Primer: CoverGirl & Olay Simply Ageless Serum Primer’s moisturizers penetrate the epidermis (top layer of the skin), leaving a smooth base on your skin like a primer. The lightweight, creamy formula goes on clear and is easy to apply with fingers across your whole face. It preps skin to help create a smooth canvas on which foundation can be applied. Working under foundation to provide continuous hydration and moisturization, CoverGirl & Olay Simply Ageless Serum Primer is the only primer, formulated with the power of Olay Serum, to help firm the look of skin. The formula contains ingredients from the amino-peptide complex that is used in the Olay Regenerist line, along with glucosamine, a key ingredient in the Olay Definity line. Why it’s an Editor’s Pick: This editor happens to be 57 and is all about keeping things tight. So, a primer that firms skin is perfect. I have found that my skin looks firm and gorgeous when wearing this primer under my foundation or alone. It definitely does it’s job in helping achieve a flawless finish with foundation. I’m already a fan of Olay Regererist, so I’m confident that the firming factor is working as well. When wearing this primer, my skin stays moist yet with a velvety finish, not at all shiny and my makeup lasts until I remove it. I recommend it for anyone concerned with an anti-aging skin care regimen. Bling Factor: Pro: Hydrates, firms skin, makes foundation last longer Con: None Price: $14.99 Buy Again: Yes Packaging: 5 Blings — you can see how much product you have! Overall: 5 Blings Hero Ingredient(s): amino-peptide complex, glucosamine Natural/Organic/Vegan: No Cruelty Free: No Shop: