Dark and Lovely introduced its new Au Naturale Anti-Breakage Collection, designed to reduce breakage, restore and revive strands, and support hair growth, during a chic launch event at No. 8 Lounge in New York City on On February 27th, 2014.
Marsha Ambrosius made a special appearance and wooed the attendees with an amazing performance while guests dined on special “culinary creations” by Chef Roble´, who was also in attendance. yearly
The Dark and Lovely Au Naturale Anti-Breakage collection helps strengthen strands by reducing breakage—helping hair grow up to 4 inches. Formulated with a powerful combination of nurturing ingredients including, honey and Guarana Root, Au Naturale Anti-Breakage is the first full damage-fighting regimen; it leaves hair shiny, supple, stronger and healthy-looking.
The night itself was a beauty blogger’s heaven. In a room filled with a sea of beautiful women sporting their curlicious, natural-hair inspired styles, inspiration was boundless and I enjoyed meeting fashion, beauty, and hair bloggers. The Au Naturale team even had a segment that featured women shared their “Hair Diaries”— their experience with the product line. This group of women covered the spectrum on naturalistas—newly naturals, transitioners, and those who wanted to find products that suited their lifestyle needs. It was great seeing real women share their real experiences with the products.
Overall, the Dark and Lovely event was a great way to introduce its new product line. Everything about the evening was memorable. From Chef Roble’s delectable bites, Marsha Ambrosius’ support of the line and complimentary soulful tunes, filled with the positive beauty and hair networking going on in the room made everything a success all around. There was even a cool Instagram wall where all photos from the event tagged with #lovemycurls were printed out and put on display.
At the end of the event, all attendees received a goodie bag filled with the collection and some Chef-roble inspired glasses and honey to remake the signature cocktail of the night, The Honeybee. (And might I add, those drinks were delicious!)
I can’t wait to let you know how I enjoyed the product line. Click here to see me prepping for wash day this morning with the products. How fun!
The four products in the Dark and Lovely Au Naturale Anti-Breakage treatment line include:
-Dark and Lovely Au Naturale Anti-Breakage Root-To-Tip Mender – Helps prevent split-ends before they start and leaves ends resilient, healthy and strong. (SRP $9.99)
–Dark and Lovely Au Naturale Anti-Breakage Tension Release Wash – Soothes dry scalp and hair while rebuilding hair elasticity. (SRP $9.99)
–Dark and Lovely Au Naturale Anti-Breakage Strength Restoring Conditioner – Replenishes hair with necessary nutrients to stimulate hair growth. (SRP $9.99)
– Dark and Lovely Au Naturale Anti-Breakage Super Softening Hair Butter – Moisturizes and reconstructs damaged hair for a supple, shiny finish. (SRP $9.99)
The Au Naturale Anti-Breakage treatment collection has NO drying alcohol, NO mineral oil, NO petrolatum, and NO parabens and is fortified with nutritive ingredients to fight damage and help grow hair longer, 4 inches yearly.
“We’re excited to introduce this innovative care system formulated to revitalize and nourish distressed strands, help strengthen the hair’s fiber, and ultimately help hair grow,” said Mezei Jefferson, Senior Manager of Education at SoftSheen Carson.
The Dark and Lovely Au Naturale Anti-Breakage collection is now available in drug and beauty supply stores nationwide.