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Beauty News: ‘Who Do You Think You Are?’ #ghdstylemaster Hair Styling Competition

Beauty News: ‘Who Do You Think You Are?’ #ghdstylemaster Hair Styling Competition



Introducing the “Who Do You Think You Are?” #ghdstylemaster Hair Styling Competition

Challenging stylists to push the boundaries of their creativity for a once in a lifetime opportunity to become a ghd Master Artist and win $2,500 plus an ultimate prize package

 ghd, recognized world-wide as a stylists ‘must-have styling tool,’ is staging the ultimate hair styling competition: Who Do You Think You Are. This cutting-edge competition will give professional stylists the opportunity to showcase their artistry and compete to be become the first ever ghd Style Master. The three-month contest, beginning in June, will feature monthly style challenges that are designed to inspire stylists and unleash their creativity to show the world, Who THEY Think They Are. Inspired by the desire to give stylists a platform to showcase their work, this innovative contest will be activated via social media so that any stylist, no matter who they are or what stage they are at in their career, can compete to become a ghd Master Artist.

A panel of judges, consisting of stylists and industry professionals, will select one winner each month. The final three stylists will go head-to-head in a final style challenge and be flown to the 2016 behindthechair.com COLOR, Cut & Style Show in Ft. Lauderdale Florida to showcase their work alongside the ghd Education Team. The winner of the “Who Do You Think You Are?’ #ghdstylemaster competition will be, selected by the panel of judges and popular vote, and announced at the 2016 behindthechair.com COLOR, Cut, Style Show in September, in Ft. Lauderdale, FL. The winner will receive:

  • $2,500 in cash
  • ghd styling set worth $1,000
  • the honor of becoming a ghd Master Artist for one year

“We are eager to discover the next great ghd master stylist,” says Francesca Raminella, North American President of ghd. “We know how many incredible hair stylists there are out there and we are excited to bring them together through this campaign and to challenge them to unleash their artistry”. Using the power of social media, we will be able to receive submissions from anyone and everyone, so if you are fresh out of beauty school, a seasoned salon stylist or professional session artist, you can show us your creativity and  who you think you are.”

At the beginning of each month a new style challenge, featuring a specific “theme” will be announced via the contest website, ghdstylemaster.com, ghd’s social channels and behindthechair.com. To kick-off the contest this June, ghd is asking stylists to create red carpet-worthy looks reminiscent of famous Hollywood sirens; themes for July and August will be announced at the beginning of each month. Stylists will create a style inspired by the “theme” and post a picture of the final look on their personal Instagram or Twitter channel with the hashtag #ghdstylemaster and tag @ghd_NorthAmerica. Submissions can also be uploaded on the dedicated contest website, ghdstylemaster.com

ghd stylers

The panel of judges will select 3 winners per week who will receive:

  • A ghd tool of their choice
  • $50 ghd gift card

At the end of the month, the panel of judges will review the submissions and select 1 overall winner for that month’s theme. The overall monthly winner will receive:

  • a complete set of ghd tools
  • A trip to the 2016 behindthechair.com COLOR, Cut and Style Show to showcase their work alongside the ghd Education Team
  • ghd styling set worth $500

stephanie b ghdContest judge and ghd Brand Ambassador Stephanie Brinkerhoff says “Social media is a powerful tool that gives stylists the opportunity to showcase their work and connect with new audiences. It has propelled my career in ways I never thought possible and taken me from styling brides in Utah to traveling the world teaching bridal hair workshops. What I love about this competition is that it gives stylists from every corner of the industry a platform to showcase their work. Whether you cut hair, style hair or color hair you can compete. ghd has always been at the forefront of design and innovation and the fact that they’ve created a contest for professional stylists that is as cutting-edge as their tools is something that I’m extremely excited to be apart of.”

Rules & Restrictions

 Selection

The judging panel will review all submissions and select 1 winning look per month. The stylist with the winning look will become 1 of 3 finalists who will compete for the grand prize. Monthly submissions will be accepted from June 6thto August 29th.

Voting Criteria

The judging panel will select winning looks based on the following criteria:

  • Technique: Precision in implementing the styling techniques used
  • Style: Ability to create a style that is representative of the corresponding theme
  • Creativity: Demonstration of artistic talent in creating innovative and original looks
  • Look: Total harmony of the different elements in the looks and consistency with the proposed hairstyle

Submissions

  • Contest open to professional hairstylists only
  • Worked submitted by stylist must be their own and can not have been previously published and/or used in any other competition

For complete contest rules & restrictions visit the dedicated contest website, www.ghdstylemaster.com




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