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Beauty News: PÜR Launches the Freedom Collection

Beauty News: PÜR Launches the Freedom Collection

Inspired by the film The Divergent Series: Allegiant, PÜR cosmetics has launched the Freedom Collection as an exclusive limited-edition essentials collection.

PUR Freedom CollectionThis four-piece limited edition collection of nude essentials includes:

  • Your shade ofAir Perfection – a compact cushion foundation perfect for lightweight, long-lasting coverage with effortless application
  • Double Ego Eyeliner in Tasmania– a 2-in-1 dual-ended chocolate eyeliner ideal for creating your favorite looks from sultry smoky eye to a well-defined cat eye
  • Lip Gloss Stick in Berry Pretty– a glossy finish to a nude lip for high-shine lips to lust over
  • Mini Volume Vixen Mascara– a powerhouse of nourishing hydration for a visibly thicker, fuller lashes from root to tip.


Break the boundaries of your beauty routine with these must-have beauty essentials. Available on the PUR Cosmetics’ website: for $39.00.

The Divergent Series: Allegiant opens in theatres March 18.

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