Beauty News: Nubian Heritage Expands Best-Selling Indian Hemp & Tamanu Strengthen & Grow Hair Collection
Nubian Heritage Expands Best-Selling Indian Hemp & Tamanu
Strengthen & Grow Hair Collection
Creates Globally Inspired, Salon-Quality Natural Solutions for Breakage and Brittle Locks
The most glamorous hairstyles take their toll on even the toughest tresses — maintaining these looks often requires harsh chemicals and heat styling devices that can damage and weaken hair. Over time, lustrous hair can turn lackluster, becoming brittle and broken. Recognizing a need in the marketplace, Nubian Heritage has expanded its best-selling Indian Hemp & Tamanu Hair Care Collection with two new natural treatment products. Formulated with hemp, tamanu oil, bamboo, monoi oil, garlic extract, aloe vera, willow bark and certified organic shea and mango butters, this blend aids in restoring moisture while conditioning, smoothing cuticles, protecting hair from breakage and supporting healthy growth.
Indian Hemp & Tamanu Strengthen & Grow Moisturizing Co-Wash ($11.99; 12 oz.) is inspired by the century’s old Ayurvedic practice of co-washing to intensely hydrate hair and help balance the scalp. With bamboo, used in Chinese medicine to strengthen hair, and garlic extract, used by naturopaths in the Mediterranean to encourage growth, this surfactant-free treatment cleanses without detergents or stripping natural oils. It’s ideal for those with coarse, dry strands, as well as women with textured and transitioning hair.
Indian Hemp & Tamanu Strengthen & Grow Moisturizing Curl Gel ($11.99; 10 oz.) creates sleek styles — naturally — with ultra-moisturizing monoi oil, a beauty secret from Tahiti, tamanu oil, revered in Madagascar for its reparative benefits, and hemp oil, rich in fatty acids and vitamin E. The gel provides control, definition, manageability and brilliant shine, while reducing frizz and softening natural or chemically treated hair. Free of synthetic ingredients, the formulation doesn’t contain PVP/polymers or silicones found in many styling products that may cause buildup in hair.
“Our engaged community came to us requesting a natural styling product that offered versatility, so we added two products that bolster the health and appearance of their hair. We searched the globe looking for the best all-natural ingredients to promote healthy hair and scalp, and have added them into our formulations in a culturally authentic way to ensure our customers receive the traditional benefits,” says Richelieu Dennis, founder and CEO of Sundial Brands, makers of Nubian Heritage.
The products are cruelty-free without sulfates, parabens, phthalates, petrolatum, DEA, artificial fragrance or synthetic color. Nubian Heritage Hair Care is available in the U.S. at select CVS and Walgreens stores. For more information, please visit NubianHeritage.com
Nubian Heritage is the brainchild of two New York street vendors. In 1992, fresh out of college and without jobs, Richelieu Dennis and Nyema Tubman embarked on a mission to produce highly efficacious natural products using culturally authentic practices and certified organic and fair trade ingredients sourced from around the world. Today, Nubian Heritage celebrates diversity in global beauty ideals and aspirations. The award-winning brand offers hundreds of products inspired by ancient healing philosophies, which are available at retailers throughout the U.S.