As a luxury brand always on the cusp of industry trends, SHU Uemura created this collection with Korean powerhouse Kathleen Kye to represent the latest in Korean beauty. Both SHU Beauty AND SHU Hair joined forces to unveil a 24-piece set that includes bold brow groomers, PH-balance fluorescent lip balms, fresh cushion blushes, best-selling hair conditioners, cleansing oils and more in KYE’s kool, illustrative packaging.
Kathleen Kye’s unisex, high-fashion streetwear has taken Seoul’s K-pop style global. Her brand KYE features a graphically punctuated design that is fresh, fun and has won her the crown of high priestess of “Korean Kool.” KYE’s bold and witty designs with street-art inspired textile patterns are worn by the who’s who of pop charts and movie screens from Seoul to Hollywood, with fans including Rihanna, Rita Ora and more.
The new SHU Uemura x Kye collaboration will be available at shuuemura-usa.com on April 18th, with the SHU Hair products available in retail on June 1st.