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Beauty News: New Partnership Between Billabong & John Frieda Hair Care

Beauty News: New Partnership Between Billabong & John Frieda Hair Care



Great news — there is a new partnership between Billabong and John Frieda Hair Care! The brands are coming together to create the ultimate summer for those who are dedicated to beach filled, sea-soaked days.

Launching this May, the partnership will include a number of exclusive bi-coastal events lasting all season long. To kick off the collaboration, the brands will be releasing an exclusive A Bikini Kinda Life X Beach Blonde® kit, which will include everything beach-lovers need for flawless beach hair.

In addition, the collaboration will also include events on the East and West Coasts, exclusive social media content and a series of behind-the-scenes video vignettes that will give fans an up-close look at the lives of some of their favorite, inspiring female surfers.

The kits will be filled with a selection of travel-sized John Frieda® Hair Care products from the Beach Blonde® line, as well as coveted accessories from Billabong—ensuring you have everything you need to keep that just-off-the-beach style long after the days of summer are gone. Packaged in an ocean-printed clutch, it’s a must for wave-worshippers across the country.

THE KIT INCLUDES:A Bikini Kinda Life X Beach Blonde

  • Mini Beach Blonde® Sea Waves™ Sea Salt Spray: An original fan favorite, this iconic sea salt-infused texturizing spray is back and better than ever. Look like you spent a day at the beach without any of the sand. Simply spritz throughout hair to create a carefree, tousled look all year round.
  • Mini Beach Blonde® Cool Dip™ Purifying Shampoo: This minty-cool cleanser purifies hair to remove daily dirt and excess product, prepping it for the ultimate beachy, laid back styles. The invigorating seaweed formula purifies and cleanses heat damaged hair.
  • Mini Beach Blonde® Smooth Seas™ Detangling Conditioner: Untie knots and snags with this minty fresh, cooling detangler. After quenching thirsty, heat damaged hair with smoothing moisture, it’s time to add tumbling waves and windblown inspired texture.
  • Billabong Bali Band Headband: Ban bad hair days for good. Featuring a twisted detail at the top and elastic at the bottom, this headwrap can stand up to the surf. Pair with top-knots, saltwater and balmy days to complete that effortless beach lover look.
  • Billabong Take Me There Clutch: Keep the coast close at hand with this photo-printed clutch. Made from 100% cotton, it features a panoramic ocean print to inspire weekend wanderings and can double as a vanity bag for your next getaway.

WHAT IT COSTS: $32.95

WHERE TO GET IT: Billabong.com and in select Billabong stores nationwide.




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