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Beauty News: New Fragrance from Donna Karan—’WOMAN’

Beauty News: New Fragrance from Donna Karan—’WOMAN’



For over 25 years, Donna Karan has understood what women need, want and desire.  

They are multi-faceted – not one thing or another, but everything all at once, seeking beauty, balance and seduction…mind, body and spirit.  Whatever age or race, women are beautiful, and embrace their femininity with conviction.   
 
In celebration of and inspired by women everywhere, the iconic designer introduces Donna Karan WOMAN, a fragrance inspired by all that a woman is.  Perfumer Anne Flipo created the intoxicating scent with Donna Karan, and renowned architect Zaha Hadiddesigned the curvaceous bottle.  
 
The advertising campaign celebrates the accomplished yet sensual side of multi-faceted women, featuring beautiful women of all ages who also give back to the world:  Christy Turlington Burns, Karolina Kurkova and Liya Kebede.
"I believe women are complex, and full of emotion and feelings.  We have a unique ability to care and share and make the world a better place.  When I approached the project I wove this idea of the multi-faceted woman into all aspects of the process,” says Donna 
Karan.

THE FRAGRANCE: Just like a woman, the fragrance is a dichotomy of softness and strength. Utilizing ingredients that are traditionally found in masculine fragrances and wrapping them with nurturing white florals, Donna Karan and Anne Flipo’s groundbreaking creation results in a feminine and sensual scent: the confident signature core of sandalwood and Haitian vetiver is sublimated with the creamy feminine notes of orange flower resonating in an instinctual feminine sensuality.

THE BOTTLE: The packaging for Donna Karan WOMAN is an evolution and a modern interpretation of the language that Donna Karan has always spoken – one that connects the world of art and sculpture with fragrance. A heritage that began with the creation of the iconic Cashmere Mist bottle in 1994 which was designed by Stephan Weiss, Donna’s [late] sculptor husband.

This innovative approach to packaging led her to commission world-renowned Iraqi- British architect Zaha Hadid to design the bottle for Donna Karan Woman. Zaha was inspired by the curvature of a woman’s body: voluptuous, mysterious and irresistible to the touch. The result is a sculptural silhouette that reinforces the individuality and sensuality of a woman.

THE CAMPAIGN: The advertising campaign, photographed by Inez and Vinoodh, conveys the celebration of women, and the collective vision that they share: freedom, sensuality and intuition. Featuring women in their 20s, 30s, and 40s – Karolina Kurkova, Liya Kebede and Christy Turlington Burns – each are as beautiful inside as they are out, who have made great strides in their commitment to give back to such causes as woman’s health and children’s welfare.

Donna Karan WOMAN embraces all of a woman’s roles, whatever an individual’s path. It celebrates their vision, generosity, and desire to inspire the world. It reflects beauty, intuition, vulnerability. Donna Karan WOMAN celebrates the art of being a woman.

Donna Karan WOMAN Collection: Donna Karan WOMAN 3.4oz Eau de Parfum Donna Karan WOMAN 1.7oz Eau de Parfum Donna Karan WOMAN Body Lotion, 6.7oz Donna Karan WOMAN Body Cleansing Lotion, 6.7oz *Suggested retail pricing

$115.00* $85.00* $50.00* $45.00*

The Collection will be available beginning August 2012 at Bergdorf Goodman, Bloomingdales, Neiman Marcus, Nordstrom and Saks Fifth Avenue.

 

 





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