NARS Cosmetics announced their latest digital activation – a collaboration Facebook 360 Video and the first 360 video produced by a beauty brand. On February 3rd, fans of the brand can view the immersive experience on Facebook mobile or via desktop.
Known for being a leader in the digital space, NARS has partnered with Facebook Creative Shop to create the first beauty 360 Video in the form of a Spring beauty tutorial lead by NARS Lead Makeup Stylist, Janice Daoud. As the video tutorial plays, users can turn their device or drag their finger to move around within the video and explore how to create the look at any and every angle. For this Facebook 360 Video, NARS focused filming on targeted complexion, eye, brow, cheek, and lip looks to leverage the full effect each product provides.
See video below: