One Step To Perfection: Murad® Launches First Multi-Benefit Treatment With Invisible Spf Technology
Invisiblur™ Perfecting Shield Broad Spectrum SPF 30 | PA+++ Immediately Treats, Blurs and Protects
Murad, Inc., the skincare brand synonymous with high-performance, science-based products, announced the launch of Invisiblur Perfecting Shield Broad Spectrum SPF 30 | PA+++, a multi-tasking formula that immediately treats the visible signs of aging, blurs imperfections, and protects against UV damage. Representing the next generation of Murad’s scientific developments, Invisiblur Perfecting Shield Broad Spectrum SPF 30 | PA+++ is the first 3-in-1 translucent skincare product to feature invisible sunscreen. Formulated with specialized ingredients that are designed to promote total skin perfection, this formula delivers a powerful anti-aging treatment with priming benefits, a moisturizer, and a sunscreen in just one step.
Ideal for the on-the-go customer looking for a time-saving, one-step solution, this non-comedogenic formula contains a blend of powerful youth-enhancing ingredients like Shitake Mushroom Peptides, Black Currant, Rosemary and Goldenrod Extracts. The combination of these ingredients helps reduce the appearance of fine lines and wrinkles by improving skin resilience and texture to reveal a more youthful look and feel. In a Murad sponsored study, 94% of users saw improved smoothness and texture* and 71% of users saw fewer lines and wrinkles*.
“Living a hectic lifestyle can often leave you without enough time to take the necessary steps required for proper skin care,” said Howard Murad, M.D, FAAD, founder of Murad, Inc. and the Inclusive Health® movement. “It’s important to have a daily routine that consists of treating, moisturizing and protecting with SPF. That said, we know that it’s not always possible to dedicate the amount of time needed; we live in a stressful society and our time is valuable. We developed Invisiblur to save time for the busy woman and give her multiple benefits in one step.”
Simultaneously operating as a skin blurring solution, this instant skin perfector uses Soft Focus Complex that works to leave skin soft, hydrated and free of visible imperfections, creating a fresh face look or an ideal primer for makeup application and long-lasting wear. Invisiblur Perfecting Shield SPF 30 utilizes skin protecting ingredients such as Barley, Sunflower and Cucumber Extracts, to enhance the skin’s ability to retain and attract moisture and shield skin from environmental aggressors. Finally, this multi-functional, do-it-all solution provides powerful broad spectrum SPF protection featuring a unique invisible sunscreen technology making it good for all skin tones.
“We know that consumers today want and expect more from their skincare. While they know that it can take time to treat visible skin concerns, they are seeking instant total skin perfection,” said Jeff Murad, Vice President of New Product Development at Murad. “Not only are we meeting the expectations of a do-it-all product, we are providing the powerful SPF protection our customers desire by using a breakthrough technology to create invisible sunscreen that won’t leave visible chalkiness on the skin.”
Invisiblur Perfecting Shield Broad Spectrum SPF 30 | PA+++ ($65 for 1.0 FL. OZ.) will be available on Murad.com, at the Murad Inclusive Health Spa®, Murad Flagship Store, Sephora, Ulta and Massage Envy Spas and leading salons and spas beginning April 2015. For more information about Invisiblur Perfecting Shield Broad Spectrum SPF 30 | PA+++ or any other products, please visit Murad.com.