MOLTON BROWN LAUNCHES THE NAVIGATIONS THROUGH SCENT COLLECTION
An Artisanal Journey in Fine Fragrance
September 2011 marks the launch of Molton Brown’s new Navigations Through Scent Collection, five varied and distinct artisanal fine fragrances to be equally enjoyed by men and women. To mark the brand’s debut into the artisanal fine fragrance arena, this first collection will be exclusively available at Saks Fifth Avenue in September 2011.
Taking a timely journey into the world of fine fragrance, Molton Brown has created a collection which surprises and seduces through its promise of intriguing stories and ingredients. Renowned for their luxurious fragrant product ranges, Molton Brown scents can instantly trigger a memory and the imagination, allowing the mind to reach further and deeper into past times, places and settings.
The Navigations Through Scent Collection delves into the heritage of perfume, tracing its influences back to the ancient spice route, where rarity and the high value of the ingredients made trading along this trail both exhilarating and perilous.
Following key focal points along the route, the journey starts in the Ancient World, the birthplace of fragrance – Egypt, China and Indonesia, then over to England for trade, before entering the New World in Canada. These timeless, premium fragrances contain sophisticated and perfectly balanced blends of rare ingredients, individually containing a lead ingredient from each country, bringing this historic tale to the modern day.
The floriental-spicy scent of IUNU (30° 12’N, 31° 32’E) starts the journey, transporting the mind to the Nile, echoing strength, power, seduction and majesty with its lead ingredient, Egyptian white jasmine, giving an elegant opulence.
LIJIANG (25° 16’N, 110° 16’E) leads to China, with its floral-musky scent capturing the light, delicate softness of silk and crisp tea. Its lead ingredient, osmanthus absolute, brings a fresh delicacy and sophistication to the fragrance.
Next to Indonesia with SINGOSARI (07° 91’S, 112° 65’E), drawing its inspiration from the beauty of the spices and memories of tropical weather, with patchouli perfectly capturing the essence of the country, producing a spicy-woody scent.
The journey continues to England for trading with APULDRE (51° 02’N, 0° 47’E) which, through its lead ingredient of juniper berry, conjures images of green lawns, English mischief and gin & tonics, perfectly capturing its green-aromatic quality.
The journey ends in the New World, Canada, with ROGART (45° 33’N, 63° 9’W) a juxtaposition of continental ices and heat, civilization and wilderness with fir balsam and maple making up its woody-fresh scent, inspiring the warm feeling of being inside, with the cold weather outside.
Jennifer Jambon, Molton Brown’s Principal Perfumer, spent a year travelling to these destinations and uncovered a host of unusual scent ingredients, all of which had a powerful influence on her creation process, evoking emotions and memories.
“It was my dream to develop an artisanal collection, that not only captured the essence of the Molton Brown brand, but also inimitable fragrances which resonated with the wearer, in a unique and very personal way.
The Navigations Through Scent collection has been designed to appeal to niche fragrance lovers everywhere. Each fragrance note has been beautifully and painstakingly crafted, using the finest, rarest ingredients. It took me a year of careful research, exploration and discovery to prepare these five unique scents, which I feel perfectly echo the essence of the spice trade, and the wonderful role of perfume through the ages.”
Molton Brown’s Navigations Through Scent Collection offers sensuous anecdotes of worldly destinations, unraveling personal memories and senses to capture a truly timeless experience.
Molton Brown Navigations Through Scent is available in September 2011 in all Molton Brown emporia, Saks Fifth Avenue and at www.moltonbrown.com