It is probably the most recognized mascara tube. That pink and green tube that houses the most popular mascara in the world is none other than Maybelline Great Lash. And can you believe it is 40 years old? That means it must have been the first mascara I ever used.
This cult favorite of makeup artists and consumers alike, (a tube is sold every 1.47 seconds) is having a Twitter party Sunday, August 14th from 7pm – 9 pm EST, so come on out and tweet the night away with us. It will be an evening of Great Lash fun, including beauty tips, trivia and Great Lash prizes.
The evening will also celebrate the launch of the Great Lash Limited Edition collection designed by Max Azria, Vivienne Tam and Tracy Reese available exclusively through Target. The three new mascaras will be available starting August 14th through Target.com and available in Target stores nationwide on August 21st.