Vogue International, the team behind the award-winning OGX® hair care line and inspired by the islands of Hawaii, is launching the next big wave in hair care. Introducing Maui Moisture, a refreshing and reparative hair care line developed with exotic botanicals and plant essences found on the tropical islands. This new collection, comprised of handcrafted shampoos, conditioners and hair treatments, is the first in the marketplace to use pure aloe juice as the first ingredient, replacing deionized, chemically treated water, and infuse all formulas with pure coconut water. Using aloe juice as its base, each Maui Moisture product is super rich in minerals, electrolytes and vitamins. The result is a deeply nourishing and restorative hair treatment from root to tip for hair that’s soft, shiny, healthy, and strong.
Feel good about looking beautiful. Maui Moisture is a new, exciting sensorial adventure, transporting you into a world of new exotic scents, ingredients and rituals. Each unique tropical blend is designed to boost your hair’s natural beauty, heighten awareness of your senses and restore your inner sense of beauty and balance. Maui Moisture is responsibly sourced, vegan and made with eco-friendly materials. The products do not contain any parabens, phthalates, sulfate surfactants, colorants, petrolatum, silicones, gluten, or mineral oils. Just healthy ingredients for healthy hair.
The Maui Moisture packaging which resembles a freshly blended fruit juice is intended to celebrate the lush plants and botanicalsthat make up the Big Hawaii Island. The full Maui Moisture collection includes six ranges — from healing and strengthening to smoothing and re-texturizing. Each special collection offers its own unique scents and benefits:
Maui Moisture Nourish & Moisture + Coconut Milk – This collection is formulated for individuals with normal to dry hair who need gentle hydration. Formulated with Coconut Milk, Guava Oil and Mango Butter, hair is left detangled and nourished with no leftover residue. Available in a shampoo, conditioner and raw oil mist, these products work to hydrate strands while providing luscious shine.
Maui Moisture Heal & Hydrate + Shea Butter – This collection is a dream for anyone with dry, damaged, or over-styled hair. The four products in this collection include a shampoo, conditioner, raw oil, and hair mask, all focused on intense hydration and moisture retention. Formulated with Shea Butter, Coconut Oil, and Macadamia Oil, hair is softened, quenched and repaired from over-processed, damaged hair.
Maui Moisture Strength & Anti-Breakage + Agave Nectar – This collection comprised of a shampoo, conditioner and hair mask is formulated for those who chemically treat their hair regularly and are looking to help repair, strengthen and fortify hair. Formulated with Agave Nectar Extract, Hibiscus Oil and Pineapple Oil extract, hair is left smoothed, healed and perfectly hydrated.
Maui Moisture Smooth & Repair + Vanilla Bean – Seeking hair that’s sleek and smooth with a shiny finish? This collection of shampoo and conditioner helps tame frizz, reduce hair bulk and add intense shine. Made with Vanilla Bean Oil, Cocoa Butter, as well as Kukui Nut Oil, hair is left defrizzed, restored and mended.
Maui Moisture Curl Quench + Coconut Oil – Formulated for thick, curly hair, this shampoo, conditioner, curl milk and curl smoothie, contain a blend with Coconut Oil and Papaya Butter, as well as Plumeria Extract. The collection helps to condition curls, reduce frizz, and improve overall curl definition,
Maui Moisture Thicken & Restore + Bamboo Fibers – Enhance, strengthen and thicken your hair with this shampoo, conditioner, and blowout spray, all made with Bamboo Fibers. The unique formulas, made with Bamboo Fibers, Castor Oil and Neem Oil, work with each hair strand to help create thick, full, and voluptuous tresses along with a fresh and spicy scent. The formulas help to promote thicker, stronger, healthier hair.