Beauty News: La Roche-Posay Wins Four Allure Best of Beauty Awards

September 22, 2011 / No Comments

La Roche-Posay is pleased to announce that four of its groundbreaking products were named winners in the 2011 Allure Best of Beauty Awards, appearing in the October 2011 issue. This year, over 236 beauty products were chosen as winners across a number of categories, including skincare, hair care, cosmetics and tools.

The winning products – which will boast the coveted Allure Best of Beauty seal of approval – were honored at an awards ceremony last Thursday night at New York’s Jazz at Lincoln Center.

“We couldn’t be more thrilled that Allure and its team of beauty experts and leading dermatologists chose FOUR La Roche-Posay products as winners – a record for the brand,” said La Roche-Posay General Manager Yannick Raynaud. “A great product is only great if it is used, so La Roche-Posay develops products that are not only efficacious, but that boast elegant textures as well to increase compliance.”

The winning products and their respective categories include:

“The Big Breakthrough” Winner: Effaclar Duo Dual Action Acne Treatment

Allure notes that “the two stalwarts of the acne-fighting world are benzoyl peroxide and salicylic acid, but for years, bureaucratic regulations have kept them apart,” a reference to the FDA ruling prohibiting the use of the two ingredients in combination. La Roche-Posay scientists solved this problem by combining micronized benzoyl peroxide with lipo-hydroxy acid (LHA), an ingredient with six times the exfoliating power of salicylic acid- a “match made in heaven.” Effaclar is a treatment that’s clinically proven to treat mild to moderate acne with prescription-strength results.

“Anti-Aging Treatment for Wrinkles” Winner: Redermic [R] Intensive Anti-Aging Corrective Treatment

Redermic [R] Intensive Anti-Aging Corrective Treatment is a dermatological-grade retinol treatment that effectively acts on deep wrinkles without irritation. 0.1% pure retinol is combined with an innovative complex of adenosine and retinyl linoleate to enhance its efficacy and speed of penetration. The innovative formulation also includes lipo-hydroxy acid (LHA), La Roche-Posay’s exclusive pro-exfoliating molecule, which helps clear the way for retinol to effectively enter the skin and prevent peeling associated with retinol treatments.

“Facial Sunscreen” Winner: Anthelios 50 Mineral Ultra Light Sunscreen Fluid

Anthelios 50 Mineral Ultra Light Sunscreen Fluid offers 100% mineral UV protection down to the cellular level in a unique lightweight formulation and non-whitening texture with very high UVA/UVB protection [PFA 21/SPF 50]. Anthelios 50 contains an advanced UV filtering system featuring an optimized blend of of titanium dioxide and CELL-OX SHIELD™, a powerful patent-pending antioxidant complex that protects against cell damage and helps protect skin from environmental aggressors.

“Sensitive Skin” Winner: Physiological Micellar Solution

Physiological Micellar Solution is an extra-gentle cleanser that can be used without water to purify the skin. Micelles micro-encapsulate dirt on the skin's surface and lift it up without rubbing, thereby maintaining skin's physiological balance. The three-in-one product can be used as a cleanser, toner and makeup remover.

For more information, visit www.laroche-posay.us and “Like” the La Roche-Posay fan page at www.facebook.com/LaRochePosayusa.

Download the La Roche-Posay “My UV Check” iPhone application at http://itunes.apple.com/us/app/myuvcheck-us/id433207689?mt=8.

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