Kat Von D has launched a limited-edition Kat Von D Everlasting Liquid Lipstick in Project Chimps, a must-have lipstick that is beautiful both inside and out. Kat Von D created this shade to benefit a cause very close to her heart – ending animal testing. Project Chimps, a nonprofit organization that works to stop the use of chimps in biomedical research, and retire them to a life of freedom and sanctuary, will receive 20% of the retail price of every Kat Von D Everlasting Liquid Lipstick – Project Chimps sold.
Everlasting Liquid Lipstick in ‘‘Project Chimps’’ is a gorgeous rusty red shade in the same long-
wear, high performance formula that glides over lips like a gloss and sets to a true matte finish. Along with unstoppable long wear and high-pigment color, this next generation formula is packed with natural moisturizers, including vitamin E and sunflower seed wax.
As a lifelong animal advocate, Kat ensures all Kat Von D Beauty products are never tested on animals—–and never will be. She has personally volunteered at the Project Chimps sanctuary, preparing the site for the chimpanzees’ arrival to their new home. Everlasting Liquid Lipstick is 100% vegan.
Visit www.ProjectChimps.org to learn more, and share your lip looks on Instagram @katvondbeauty with #katvondbeauty #ProjectChimps
Kat Von D Beauty Everlasting Liquid Lipstick in Project Chimps ($20) will be available in Fall 2016 in all Sephora stores, as well as by calling 1-877-SEPHORA or logging on to sephora.com or katvondbeauty.com via computer or smartphone.