restore the love. undo the damage.
WHO: Living Proof, the award-winning beauty brand known for using scientific innovation to solve the world’s toughest beauty challenges, celebrates the launch of Restore, its new breakthrough solution for repairing dry or damaged hair.
WHAT: Living Proof is bringing its Restore the Love Bus to New York City for three full days of events to kick off a nationwide Restore 14 Day Challenge to prove you can undo the damage and transform your hair in just two weeks.
Whether on the Restore the Love Bus or inside Sephora, these events provide an opportunity for consumers to get first-hand experience with the transformative Restore collection through free hair styling, sampling bars and special product offers. Living Proof Creative Director and editorial stylist, Tim Rogers, will be joining Living Proof’s team of elite scientists to provide hair consultations to help create the perfect Living Proof regimen for visitors to the event.
The events also provide the perfect opportunity – for everyone to get their hands on a 14 day trial kit, register for the Restore 14 Day Challenge on Facebook and enter into a sweepstakes to win a transformative vacation to Canyon Ranch!
To get started, purchase the $29 Restore Discovery Kit, which provides a 14 day supply of Restore. Then document your journey by registering for the Restore the Love Challenge on the Living Proof Facebook page. Every day you upload a photo/video/comment on your Restore experience you will unlock rewards, including Sobe Lifewater, discounts for Beyond Yoga and Cosabella, a subscription to Fitness Magazine, and a $29 credit on Living Proof.com. And for every day you upload a photo or video, you will be entered for a chance to win an all-inclusive, 4-night stay for two at Canyon Ranch in Tucson, Arizona!
WHEN: Saturday, May 19th 11 am – 7 pm
Sunday, May 20th 10 am to 6 pm
SEPHORA: MEAT PACKING (SATURDAY, MAY 19TH)
SEPHORA: 86th AND LEXINGTON (SUNDAY, MAY 20TH)
WHY: Living Proof Restore weightlessly heals, and protects hair making it soft, shiny, strong and manageable. Made without any silicones, this product is so weightless you don’t have to trade volume for softness and shine.
From the first use, you’ll feel Restore heal hair, but after 14 days, your hair will become completely strengthened and transformed.