The EDEN BodyWorks brand announces its expansion into the children’s category with the introduction of an all-new collection of hair care and styling products for the little people in your life. Available now at edenbodyworks.com and exclusively at Sally Beauty Supply (select stores), EDEN Kids is designed specifically with children ages 4-12 in mind, with easy-to-use packaging and a scrumptious strawberry and coconut scent that makes wash day enjoyable, quick and easy for all.
EDEN Kids Product Lineup
Like its predecessors, the EDEN BodyWorks Kids collection is sourced purely from nature, with quality ingredients rich in emollients and other restorative properties – and devoid of harsh, damaging chemicals:
- Coco Shea Berry Detangling Shampoo (8 oz.)
- Coco Shea Berry Detangling Leave In Spray Conditioner (8 oz.)
- Coco Shea Berry Moisture Milk (8 oz.) *April 2015
- Coco Shea Berry Curly Creme (8 oz.)
- Coco Shea Berry Smoothing Gel (8 oz.) *April 2015
“As a new mother, I spend a lot of time speaking with other moms, and I continually hear how challenging it is to find affordable hair care products for their children that they can trust,” said Ylorie Anderson, VP of Marketing for EDEN BodyWorks. “We want products that provide us with safe ingredients and benefits for our children’s hair, while easing the stress of washing and styling.”
To support the EDEN Kids launch, the brand will partner with several self-published children’s authors to offer a complimentary book with every $20 or more purchase of the new collection. Participating authors include: Julia Davis (I Love Me), Ashley Foxx (Keisha Kane and Her Very Sweet Tooth), Yolanda Renee (Curlies Color Too), Mechal Roe (Happy Hair) and Dr. Robert L. Kirton (The Beast and The Least).
Through the #EDENWonderMoms campaign, several of the top mommy bloggers in the business will be taking over the brand’s Instagram account February 23rd – 28th to provide EDEN followers with valuable grooming, wellness and work/life balance tips.
Texture Media will serve as the official media partner for the EDEN Kids launch with banner advertising, customized content and product giveaways on NaturallyCurly.com.
EDEN BodyWorks has commissioned popular illustrator and designer, Veronica Marche, to create hand-drawn depictions of EDEN Kids’ vibrant styles and personalities. Additionally, the brand will be hosting “I Love Me. I Love My Hair.” workshops in several markets throughout the year, kicking off in New York City with the all-girls non-profit organization, Petals-n-Belles.