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Beauty News: Avon Launches ANEW Clinical Overnight Hydration Mask

Beauty News: Avon Launches ANEW Clinical Overnight Hydration Mask

The Breakthrough

Introducing Avon’s 1st overnight sleep mask, a new hydration breakthrough. Wake up to the look of beautiful, youthfully hydrated skin. When skin is dehydrated, the look of skin aging is magnified. The scientists at Avon have developed a visible youth-restoring, ultra-hydrating, super lightweight gel mask which works during skin’s vital repair time – overnight while you sleep to amplify moisturization that lasts for 48 hours.  Avon ANEW Clinical Overnight Hydration Mask is the revolutionary solution to dehydrated skin.

The Backstory

Avon ANEW Clinical Overnight Hydration MaskDry, moisture-depleted skin can magnify signs of aging. See an overnight transformation by taking advantage of skin’s peak regeneration at night. ANEW Clinical Overnight Hydration Mask is formulated with encapsulated Hyaluronic Acid, the miracle hydrator known for restoring the skin’s moisture reserves. It deeply hydrates, plumps and softens your complexion while effectively minimizing the look of fine lines.


The Overnight Hydration Mask was clinically shown to boost skin’s moisture by 3x instantly while also preventing future moisture loss and strengthening the skin’s own moisture barrier. Clinically shown to deliver 48 hours of hydration after a single overnight application.  It also improved and rejuvenated the look of the complexion, resulting in younger-looking skin with a vibrant glow.*

The Technology

Avon ANEW Clinical Overnight Hydration Mask, powered by the cutting-edge technology of encapsulated Hyaluronic Acid, penetrates deeply into the skin’s surface layers; plumps, smooths, and provides ultimate hydration. The formula, containing Shea Butter micro-beads acting as emollients, replenishes the skin’s protective moisture layer, softening and smoothing the look of skin. The formula, also featuring plant derived Ceramides, helps strengthen the skin’s moisture barrier and lock in moisture throughout the day.



Works while you sleep to deliver overnight results. Apply 3x/week. Unlike some traditional masks, this lightweight formula can be left on overnight and does not leave residue on your pillow. Use alone or on top of your favorite ANEW night cream for ultimate hydration.


The Results

Instantly boosts moisture levels in skin by 3x


  • Clinically shown to deliver 48 hours of hydration after a single overnight application. 
  • Visibly transforms skin as if you had a full night of restful beauty sleep*
  • Improves skin quality for a more vibrant, radiant and beautiful complexion*
  • Minimizes the look of fine, dry lines and visibly restores youthful glow*
  • Women agreed  it made their skin look as hydrated as if they drank 8 glasses of water*

In Two Weeks

  • Skin feels less vulnerable to aging signs*
  • Dramatically improves the visible signs of dryness*
  • The look of fine, dry lines are dramatically improved*
  • Aging signs look visibly improved*

PRICE: $30 Regular Price

WHERE TO BUY: Available exclusively through Avon Representatives. To locate an Avon Representative call 1-800-FOR-AVON or visit

*Based on a consumer perception study.

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  • Julie Wood

    I used to buy Avon all the time and their moisturizers for the skin are amazing! I would love to try the Overnight Hydration mask! My skin needs hydration-it is dry!

  • Wow…this sounds like a breakthrough alright! This is definitely on my to try list