Aveda Introduces Art of NatureMakeup Collection For Spring/Summer 2013
Limited-edition palette boasts pure spring pastels and lush summer color for eyes and lips
Aveda, a leader in botanical beauty and professional products, announces Art of Nature, a limited-edition makeup collection for Spring/Summer 2013. The collection includes two Nourish-Minttm Smoothing Lip Colors, one Nourish-Minttm Rehydrating Lip Glaze, two Nourish-Minttm Lip Liners, one Petal Essencetm Face Accents, two Petal Essencetm Eye Definers and six Petal Essencetm Single Eye Colors. The collection will be available while supplies last in Aveda salons, spas and retail locations beginning February 10, 2013.
Aveda’s Art of Nature collection is inspired by nature, boasting pure pastels and vibrant colors. Janell Geason, Artistic Director Aveda Makeup, introduces a blossoming color palette — created with a conscience. Aveda makeup goes beyond minerals with natural plant ingredients that are gentle to skin — and the planet — while sheer to intense shades for eyes and lips create a romantic flush of color.
“We’re seeing a return to color in makeup with techniques that create a more lived-in, less ‘done’ look,” says Janell Geason, Artistic Director for Aveda makeup. “Our new makeup collection starts with pure pastels like the first buds of spring, and builds into lush, high-summer color.”
Aveda Petal Essencetm Single Eye Colors provide crease-resistant color with aromatic flower waxes of jasmine and geranium to create a petal-soft texture that builds and blends effortlessly. The silky, lightweight formula applies evenly and sets beautifully to deliver color that remains true throughout the day and is delicately scented with a whisper of floral aroma. Six limited-edition high-summer colors are available as part of the Art of Nature Collection: Lemongrass, Papyrus, Cinnamon Bark, Lantana, Bare Bellis and Oceanica. (U.S. $14, SRP*)
Aveda Nourish-Minttm Smoothing Lip Color formulas are infused with plant and fruit waxes to help smooth fine lines, hydrate and plump lips. Nourish-Mint Smoothing Lip Color provides creamy, saturated, full coverage with carmine-free∗ pigments. Two limited-edition shades will launch as part of the Art of Nature Collection: Cana and Melochia Bloom. (U. S. $16, SRP*)
Nourish-Minttm Rehydrating Lip Glaze glides on smooth for immediate, even color with a satin shine. These glazes are carmine-free∗ and are available in one shade as part of the Art of Nature Collection: Kukui (U. S. $18, SRP*)
Nourish-Minttm Lip Liner is formulated with plant waxes and fruit butters to help shape and define the lips. The plant lipids deliver a moisturization that is long-wearing, non-feathering and doesn’t smudge. Two limited-edition shades will launch as part of the Art of Nature Collection: Cocoa Bean and Barberry Bloom. (US$16, SRP*)
Aveda Petal EssenceTM Face Accent is a petal-smooth face color trio that creates the perfect blush, flush, bronze or highlight. Formulated without parabens, talc, or mineral-oil, it’s available in one shade as part of the Art of Nature Collection: Hibiscus (U.S. $24, SRP*).
Petal Essencetm Eye Definers are formulated from jasmine petals and geranium leaves and the aromatic flower waxes make this formula creamy, blendable and smooth. It stays color-true on eyes or brow, while still respecting the delicate skin around the eye. Two limited-edition shades are available as part of the Art of Nature Collection: Jade and Wild Indigo (existing shade). (U.S. $16, SRP*)