GHD ECLIPSE™ WINS ‘BEST FLAT IRON’ ALLURE BEST OF BEAUTY AWARD FOR 2014
ghd, the world’s leading luxury hair styling brand, recognized worldwide as a professional stylist’s must-have styling tool, has claimed a coveted Allure Best of Beauty Award within the Tools Category. The ground-breaking eclipse™ styler won “Best Flatiron” in the 2014 awards appearing in the October issue of “Allure” magazine.
“We are thrilled ghd has been recognized by the leading beauty publication, Allure, and that ghd eclipse™ has been credited as a trailblazer for the hair industry,” said Francesca Raminella, ghd President, North America. “With our patented tri-zone™ technology, ghd eclipse™ offers unprecedented styling performance, transforming even the most challenging hair textures and delivering gorgeous, shiny, healthy results that last up to 12 hours longer. The accreditation from Allure validates our ability to revolutionize the way hair is styled.”
The Allure Best of Beauty Awards are one of the industry’s most prestigious honors, and the products submitted each year are rigorously tested by Allure editors. The magazine is recognized as the leading beauty authority for today’s modern women and brands that win an Allure Best of Beauty Award are compiled from a selection products that prove efficacy and innovation.
Developed by ghd at their research and design lab in Cambridge, England, the ghd eclipse™ uses breakthrough patented tri-zone™ technology, featuring three quick-thinking sensors in each plate that allow the styler to maintain consistent heat at the optimum styling temperature, 365 degrees Fahrenheit. At that temperature, hair can be easily shaped, molded, and styled, reducing the impact of heat damage and delivering healthier-looking hair.
With faster styling, unbeatable shine and styles that are long-lasting, the ghd eclipse™ achieves unsurpassed styling for a good hair day, every day. The ghd stylers can curl, wave or straighten hair, and now, with tri-zone™ technology, ghd’s eclipse™ can style larger sections of hair and tame even the toughest of hair textures in just one stroke.