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Trending-National Don’t Shower Day: The Beauty Products You Need to Keep it Fresh

Trending-National Don’t Shower Day: The Beauty Products You Need to Keep it Fresh

Every day, the average American family uses about 40 gallons of water in the shower – adding up to 1.2 trillion gallons of water every year for showers alone. But if you can make the sacrifice for the planet to go without meat every Monday, we think you can probably do okay skipping a shower for […]

Trending—Summer Beauty: 5 Products to Spare Your Hair

Trending—Summer Beauty: 5 Products to Spare Your Hair

The elements of a fun-filled summer can certainly take their toll our hair—heat, sun, humidity, ocean salt water—not to mention the damage from daily upkeep via heated appliances. Whether you rock short and sassy locks Halle locks or go bold and blond like Beyonce´, your hair needs protection.The good news is that there are products […]

2012 Golden Globes: Get the Look—Jessica Biel’s Boho Beach Waves

Celebrity stylist Davy Newkirk used Alterna Professional Haircare to create Jessica Biel's red carpet hairstyle for the 2012 Golden Globe awards. Her lux boho waves were a beautiful compliment to her stunning Elie Saab gown.  Overall Inspiration: “We wanted Jessica’s hair to compliment the ‘bohemian luxury’ feel of her dress. I loved the idea of […]

Buy Pink: Day 28—Alterna Caviar Overnight Hair Rescue for National Breast Cancer Foundation

Buy Pink: Day 28—Alterna Caviar Overnight Hair Rescue for National Breast Cancer Foundation

In support of Breast Cancer Awareness Month, Alterna is launching a special-edition Caviar Overnight Hair Rescue in a 1oz. travel size and donating 5% of net proceeds from every bottle sold to the National Breast Cancer Foundation. Ideal for those with damaged or color-treated hair in need of repair or a luxurious nighttime reparative treatment. […]

Simply Sexy Saturday: Boho Chic Halle Berry plus Head-to-Toe SPF Protection

Simply Sexy Saturday: Boho Chic Halle Berry plus Head-to-Toe SPF Protection

Halle Berry was spotted out and about with daughter Nahla this week looking cool and casual—the epitome of Simply Sexy Saturday! Even dressed down on a shopping excursion in Century City, Halle does not sacrifice comfort for chic. This is a trend that I wish more women would follow!  A simple print maxi dress, sleek […]

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